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187 phrases for video prompts, grouped by the decision each one controls

187 phrases across 17 decisions, in the order they go in the prompt. Each group names the decision it controls, so when a result is wrong you change one group instead of rewriting the prompt. Free PDF at the bottom, no sign-up.

The problem

A generated clip comes back nearly right and the usual response is to rewrite the whole prompt, which changes every variable at once and tells you nothing about which one was wrong.

What this gives you

Every phrase on this page is filed under the single decision it moves. Wrong energy, change the movement group. Wrong feel, change the light group. Leave the rest alone.

Skip to the PDF · Video prompts explains what each group does

Duration

6 entries · How long the clip runs.

15-second cinematic clip.

Six seconds, one continuous take, no cuts.

Aspect ratio

3 entries · Frame shape.

Framed 16:9 for landscape playback.

Vertical 9:16, composed for a phone held upright.

Medium and style

14 entries · What the output is pretending to be.

Cinematic, shot on 35mm film.

Photorealistic, indistinguishable from a real camera.

Shot size

9 entries · How much of the subject fills the frame.

Extreme close-up on the texture, filling the frame.

Wide establishing shot, subject small in a large space.

Camera angle

7 entries · Where the camera sits relative to the subject.

Low-angle looking up, subject towering over the lens.

Directly overhead, top-down on the surface.

Camera movement

21 entries · How the camera travels during the shot.

Slow push-in toward the subject, ending tight.

Locked-off tripod, no camera movement at all.

Lens and focal length

16 entries · Perspective and compression.

Shot on an 85mm lens, compressed and flattering.

Wide 24mm, close to the subject, edges stretching.

Depth of field

8 entries · What is sharp and what falls away.

Shallow depth of field, background dissolving into bokeh.

Deep focus, everything from foreground to horizon sharp.

Lighting

22 entries · Where the light comes from and how hard it is.

Soft lighting from a large source, shadows barely there.

Rim lighting from behind, edge of the subject glowing.

Colour and grade

10 entries · The palette and contrast of the finished image.

Vibrant saturated grade, colours pushed but not clipping.

Muted pastel palette, low contrast, gentle.

Subject motion

11 entries · What moves inside the frame, and how fast.

The lid glides open on hidden runners, slow and even.

Fabric billows in slow motion, every fold readable.

Mood

16 entries · The feeling the clip should leave.

Calm and unhurried throughout.

Playful and energetic, quick and bright.

Audio bed

20 entries · The sound that plays under the picture.

Minimal deep electronic ambience with soft mechanical clicks.

Warm ukulele and marimba, light percussion, no vocals.

Resolution / quality tier

10 entries · Seedance 2.5 caps at 720p so 1080p/4K work stays on Seedance 2.0; Grok Video 1.5 only 480p or 720p; Marketing Studio video 480p or 720p.

First/last frame anchoring

7 entries · scroll-scrub.md warns that passing a storyboard as a start frame makes the page open on a static image; pass it in the generic reference role instead.

Don't redescribe the static frame , model already has it.

Looping actions pass the SAME image as both start frame and end frame. One-shot actions (attack, death, hit, cast) pass only the start frame, forcing them back to the start pose ruins the action.

Ad format / mode (branded video)

4 entries · Hook text is prepended to the user's prompt and does not replace it; production prompt documentation notes "Hooks (the prompt on --prompt) matter more than mode for performance."

Looks like a real person filmed on phone

Polished broadcast commercial

Edit instruction (video editing workflows)

3 entries · draw_to_video takes a source video, an edited/sketched frame, the timestamp for that frame and a short edit instruction.

Free, no sign-up, no email

All 187, as a PDF

Every entry on this page, in the same order, over 2 printable pages. Nothing is trimmed to make it fit — the count in the title is the count in the file.

Download the PDF 2 pages · A4 · 5 KB · generated 2026-09-01

The web page is the version that gets corrected. A sheet printed six months ago has not moved. All downloads.

Common questions

How do I write a prompt for AI video generation?

State the decisions rather than describing atmosphere. Work down subject, action, shot size, camera movement, lighting, look and duration, giving each one clause. The groups on this page are that list, and the phrases under each are the wording that reads clearly to current models.

Why does my AI video ignore part of my prompt?

Most often because the prompt asks for more than one action. Models drop the second beat. One action per clip, and cut between clips for the rest.

Where this comes from, and what to read next

This page is a list. It does not explain the material — Video prompts does, group by group, with what each decision controls and why. Research on how people actually prompt is collected under how people really use AI.

Prompt craft · Models · Cinematic language · Downloads