Shotcraft

Turn your video idea into a clear prompt.

Shotcraft helps you write video generation prompts, choose camera and lighting, and find a model for the shot. Use the guides and examples in your own video generation tool.

Explore video promptsLearn to craft a shot

See how an idea becomes a video

From idea to shot

Choose the subject, camera and light. Turn those choices into a prompt, generate a take, then review it.

  1. Describe the idea
  2. Craft the shot
  3. Generate and refine

Build your prompt

Read the visual description

A blank idea card becomes a camera, light and frame around an amber bottle. The plan connects to a screen showing a finished product shot. Soft chimes accompany the movement; there is no speech.

Picture, voice and sound

Describe what we see and what we hear. Explore video and audio prompts, then bring the results together in your editor.

  1. Describe the picture
  2. Direct the sound
  3. Bring them together

Explore audio prompts

Read the visual description

A prompt branches into a moving curtain and an audio waveform. Picture and sound meet in one playback frame. Wind and a gentle musical tone illustrate the soundtrack; there is no speech.

Same craft decisions. Different tools.

On a set, people shape camera, light, performance and sound. With AI, a creator describes those choices, compares takes and edits. Teams vary by project; this is an illustration, not a staffing or savings claim.

  1. Plan the production
  2. Guide the generation
  3. Review and edit

Meet the production crafts

Read the visual description

Two miniature stages sit side by side. A film crew arranges a camera, lights and boom around an amber bottle on the left. On the right, a creator and collaborators work at screens and compare product images. The scene illustrates different tools for shared creative decisions.

AI-generated illustrations made with Picsart. Shotcraft helps you plan; generation happens in your chosen tool. Play with sound if you want to hear the examples.

Start with a luxury product reveal

A complete prompt you can copy and adapt.

A luxury fragrance film. A plain rectangular amber glass perfume bottle with a brushed brass cap stands on dark stone. Begin in a close product shot and slowly move the camera toward the bottle, keeping its whole silhouette visible. A broad soft light makes a clean reflection along the glass; a narrow warm backlight defines the edges. Deep charcoal surroundings, restrained amber colour, crisp cap detail. The bottle remains still as the camera settles on the final composition.

Original starting points, not tested generation results. Adapt them to your model and inspect the output.

Open the shot breakdown

What do you want to make next?

Start with the task in front of you. Each route gives you something to use in your next generation.

Write a video prompt

Find example prompts and words for subjects, actions, camera movement and sound.

Find prompts and examples

Plan how the shot looks

Choose framing, light, texture and mood. Learn what those choices mean on a real production.

Explore the shot vocabulary

Make a luxury product film your next project.

Perfume on stone. Silk catching the air. A tailored coat in motion. Explore complete prompts for fashion, beauty, jewellery and product stories, including a small creator's fragrance ad.

Explore luxury video promptsCompare a shoot with generation

Give everyday products a premium presentation

For enterprise teams, artisan makers and independent creators: turn a shared brand brief into a product story. Keep the real materials, condition, colours and voice consistent, then choose a presenter who fits your audience.

Three ways to give a useful object presence

The finishing detail

AI-generated concept featuring a fictional adult presenter and a generic cabinet handle. This is a creative illustration, not product verification or client work.

  1. Choose the material
  2. Direct one gesture
  3. Review the result

Use the adapted prompt

Script and example notes

Intended spoken line: Small detail. A different feeling. The generated take may differ; review audio before reuse.

Precision in copper

AI-generated concept featuring a fictional adult presenter and a generic copper fitting. This is a creative illustration, not product verification or client work.

  1. Choose the material
  2. Direct one gesture
  3. Review the result

Use the adapted prompt

Script and example notes

Original requested line: Even the details deserve attention. The adapted prompt below uses a revised line. Neither is a verified transcript of the generated audio.

Form with a purpose

AI-generated concept featuring a fictional adult presenter and a generic automotive bearing. This is a creative illustration, not product verification or client work.

  1. Choose the material
  2. Direct one gesture
  3. Review the result

Use the adapted prompt

Script and example notes

Intended spoken line: Look closer. Form has a purpose. The generated take may differ; review audio before reuse.

Generated concept studies. The prompts below are adaptable revisions, not exact reproductions of these takes.

Build your product presentation

Make everyday products worth a closer look.

Find a useful shot for a kitchen refresh, a cooking tool, a car part or a vehicle listing. Each guide connects the product, filming decisions and a prompt to try.

Kitchen décor videos

Original video prompts for utensil storage, kitchen restyling and an evening reveal, with framing, lighting and continuity decisions.

Cooking tool videos

Original video prompts for a kettle pour, a pan in use and a peeler close-up, with clear contact, lighting and action checks.

Car parts videos

Direct car-part overviews, interface details and contents shots using real footage, original prompts and practical checks for product accuracy.

Car sales videos

Plan exterior walkarounds, cabin details and condition videos using real car footage, with original prompts and checks for accurate sales listings.

Creator Reels and Stories

Practical phone filming for small creators, with sourced platform guidance and original AI prompts for illustrative B-roll, room planning and macro backgrounds.

Premium product presenters

Plan premium presenter-led product videos for hardware, home goods and automotive parts. Explore three AI concepts, brand guidance and downloadable prompts.

Find your way around Shotcraft

Prompts and examples

Video, image and audio phrasing, worked ideas and printable references.

Learn the craft

Camera, lighting, editing and other production roles, plus how AI generation works.

Models and vendors

Discover media models, documented capabilities and the companies behind them.

Production reference

Check safe zones, model limits and common defects before you deliver.

Tools and integrations

Find media tools that connect to assistants and editors through MCP.

Cheatsheets to keep

Download prompt references for your next shot.

Keep the finished video in view

A strong shot still needs a usable crop, clear titles and consistent details. Check the frame before you export.

Check platform safe zonesReview common video defects

Use the guidance with its sources

Model capabilities and production measurements carry sources and check dates. Creative prompt examples are starting points to test in your chosen tool. Read the linked vendor documentation for current specifications.